COSTAR’s Web Appointments allows your customers to book themselves into your workshop through your website – no exchange of emails required, appointments are confirmed live for the customer and automatically entered into COSTAR with contact and vehicle details.
Do your customers know to book into your auto shop online?
Yes, an online booking tool is an effective way to save time but if your customers don’t use it then you may not be getting the most out of this module.
Here are five tips to encourage your customers to book online:
1. Ensure your booking button is visible on your store’s website.
It’s simple. The more obvious and convenient your booking button is displayed on your website, the easier it is for your customers to use it.
When sending promotional or reminder texts, include a link where your customers can simply click from the text conversation and book straight away as per the example below.
3. Utilise your social media platforms to promote the use of online scheduling.
Regularly post updates to your store’s page encourgaging customers to book online and mention how conveneient and easy it is for them. Don’t forget to take advantage of Facebook’s native “Book Now” button at the top of your profile. If you’d like to set this up for your auto repair shop, you can find a step-by-step guide from Facebook here.
Our client’s Bizzell’s Garage are a great example of this.
4. Mention online scheduling on your store’s voicemail.
By now your customers are used to calling your store to book in their service, it is after hours or you happen to miss the call they’ll be greeted with your voicemail. Here is your chance to let them know they can book online for their upcoming service.
5. Advise customers to book online for their next service.
Don’t forget to remind your customers when they are psychically in the store to book online for their next service via the website.
At the end of the day, you are just trying to communicate to your customers the ease of booking online and getting them used to the idea of this process for future services.